Coral Triangle Initiative Multi-Media Package
USAID, World Wildlife Fund, The Nature Conservancy, Conservation International
The clients sought to rally public, political and donor will to continue the Coral Triangle Initiative (CTI) in Southeast Asia and the Western Pacific beyond the initial five-year USAID investment.
Identify target audiences; create an integrated, multi-channel communications plan; conduct interviews and photography in six countries, and create multiple story products including an overview report, 45 success stories, 7 internet videos and 140 presentation slides.
CTI governments rallied to support continued implementation of the initiative, and new donors commitment investments.
Guidance, strategy design, research, analysis, content creation, product development.