Coral Triangle Initiative Multi-Media Package

Clients
USAID, World Wildlife Fund, The Nature Conservancy, Conservation International

Challenge
The clients sought to rally public, political and donor will to continue the Coral Triangle Initiative (CTI) in Southeast Asia and the Western Pacific beyond the initial five-year USAID investment.

Solution
Identify target audiences; create an integrated, multi-channel communications plan; conduct interviews and photography in six countries, and create multiple story products including an overview report, 45 success stories, 7 internet videos and 140 presentation slides.

Value
CTI governments rallied to support continued implementation of the initiative, and new donors commitment investments.

Role
Guidance, strategy design, research, analysis, content creation, product development.

Report
+ Stewarding Biodiversity and Food Security in the Coral Triangle (PDF)