Storytelling for Social Impact Training

Clients
Rainforest Action Network, Sawit Watch

Challenge
Sawit Watch wanted to convince Indonesian palm oil plantation owners to stop child labor and community rights violations and Rainforest Action Network wanted to persuade international palm oil buyers to clean up their supply chain.

Solution
Train Indonesian NGO workers in strategic communications — conducting field investigation to collect data, identifying target audiences, developing messages and stories and delivering these messages using optimal channels.

Value
NGOs gained strategic communications and research skills and persuaded palm oil plantation owners to reduce negative impacts on workers, local people and the coastal environment. RAN successfully convinced a major palm oil buyer to clean up its supply chain.

Role
Advice, training design, facilitation, research, writing.