Conservation International, USAID, Walton Family Foundation
Target audiences were confused about the mission, goals and core work of a comprehensive, landscape-scale conservation program in Indonesia.
Develop core messages, overview brochure, success stories; train program staff to use core messages and success stories to attract new partners; train program staff to use an overarching strategic communications framework and tool.
External audiences understand the work and value of the program; new partners joined to initiative; internal staff audiences understand how their work fits together and links to the overarching mission.
Guidance, strategy, training, research, writing, photography.