Wikipedia Education Program Reputation Management

Client
Wikimedia Foundation

Challenge
The client’s pilot project in India to attract new contributors to English Wikipedia hit significant snags and angered long-time Wikipedia contributors around the world.

Solution
Demonstrate the client’s commitment to fixing the problem, and rebuild community confidence by conducting an interview-based evaluation of the pilot project. Include a broad range of Indian and global Wikipedians, post the report on Wikipedia, and moderate a live discussion on wiki about the results and next steps.

Value
The process, report and live wiki-dialogue enabled the Foundation to rebuild trust and move forward with a redesigned program.

Role
Advice, research, interviews, writing, online discussion moderation.

 

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