World Heritage Marine Programme – Strategic Communications Package

Client
UNESCO

Challenge
Global marine conservation players did not understand the value and contribution of the World Heritage marine sites and the site managers’ network to global ocean conservation.

Solution
Identify target audiences; identify “the ask” for each; retool core messages and narrative to speak to target audience interests; develop and write funding proposals; edit marine site managers best practice guidebook; write film script; write web copy; provide customized communications coaching to senior leadership.

Value
The Programme was well positioned with media products and sessions to raise its profile and attract new partners at the 2014 World Parks Congress.

Role
Guidance, strategy, coaching, fund development, writing, editing